Potential buyers, sellers and real estate agents all agree with the advice "A picture is worth a thousand words".

For home sales, great still photos from creative photography is but one attribute of a successful marketing campaign. Videos are now the "norm" in many presentations.

According to the "2006 Profile of Home Buyers & Sellers by the National Association of Realtors" (http://www.realtor.org/press_room/news_releases/2006/hmbuyersellersurvey06.html) use of the Internet to search for a home has risen dramatically over time, increasing from only 2 percent of buyers in 1995 to 77 percent in 2005; it was 74 percent in 2004.
Hi-resolution photography has dominated Internet based listings for years. The current trend is display of one or more video files for each property. With the increased popularity of "YouTube" (http://www.youtube.com/), consumers are much more familiar with viewing videos on the web and many Realtors are now comfortable with advertising properties using video technology.

Real estate video has a much higher success rate when used as a tool with the objective of driving sales or generating leads. People who watch the videos want a comfortable user experience. Proper page display, with or without sound is just as important with video as not. Web design must adhere to the basic principles of good practices. And, consideration must be given to less-than-optimal video resolution which can ultimately detract from real estate buyer's experience.

Labels: real estate, realtor