The National Association of Realtors (NAR) announced a new public awareness campaign for 2008. The campaign will aim to educate consumers on the long-term benefits of owning real estate. Two themes of the campaign are Building Wealth and Home Values.

Real estate has traditionally been viewed as a long-term investment. The skyrocketing market from 2002 to 2005 changed many investors expectations and goals. However, the current market is giving a strong dose of reality. Real estate is still an important piece of the puzzle for building long-term wealth. The key word is "long-term."

The NAR campaign starts January 14, 2008 with a variety of TV and print ads. There are over 10,000 ads scheduled from January to November.