We just sold unit 5B in Siesta Towers. This condominium is in a terrific location just north of the Siesta Key Village and directly on the Gulf of Mexico. There are 17 restaurants and a variety of shopping and entertainment venues within walking distance. The unit features 2 bedrooms, 2 bathrooms and a gorgeous view of the Gulf from all rooms.

The current buyers market has made Siesta Key condos available at much more reasonable prices. Prices are off approximately 30% from the highs and many owners are very motivated to sell. There are a variety of opportunities out there to purchase at below market prices. If you are considering a second home or investemnt in Siesta Key real estate, contact us today for more information.

Labels: condominiums, condos, real estate, realtor, Sarasota, siesta key

Potential buyers, sellers and real estate agents all agree with the advice "A picture is worth a thousand words".

For home sales, great still photos from creative photography is but one attribute of a successful marketing campaign. Videos are now the "norm" in many presentations.

According to the "2006 Profile of Home Buyers & Sellers by the National Association of Realtors" (http://www.realtor.org/press_room/news_releases/2006/hmbuyersellersurvey06.html) use of the Internet to search for a home has risen dramatically over time, increasing from only 2 percent of buyers in 1995 to 77 percent in 2005; it was 74 percent in 2004.
Hi-resolution photography has dominated Internet based listings for years. The current trend is display of one or more video files for each property. With the increased popularity of "YouTube" (http://www.youtube.com/), consumers are much more familiar with viewing videos on the web and many Realtors are now comfortable with advertising properties using video technology.

Real estate video has a much higher success rate when used as a tool with the objective of driving sales or generating leads. People who watch the videos want a comfortable user experience. Proper page display, with or without sound is just as important with video as not. Web design must adhere to the basic principles of good practices. And, consideration must be given to less-than-optimal video resolution which can ultimately detract from real estate buyer's experience.

Labels: real estate, realtor