We just got back from the National Association of Realtors Conference and Expo in Orlando Florida. The Event was titled Destination: Success. Thousands of Realtors from around the country came to hear the best real estate trainers and coaches in the industry.
The Expo hall also had booths of hundred of companies involved in real estate. We had the opportunity to visit with representatives of companies like Trulia, Zillow, Google, Yahoo, Lowe, Wells Fargo, and many, many more.
Friday morning we had the opportunity to hear Lawrence Yun, the Chief Economist for the NAR. Mr. Yun gave some very interesting insights into the current real estate market. He also went into great detail about the federal bailout plan.
We choose to focus mainly on classes that would help improve level of service to our clients. The subjects included negotiation strategies, transitioning markets, technology, marketing, green building, and blogging.
My favorite class was "Targeting the Luxury Home Market." It was taught my Laurie Moore-Moore of the Institute for Luxury Home Marketing. I also enjoyed the class on blogging. It included a panel of some of the top real estate bloggers in the country.
We are always looking for ways to better serve the needs of our clients. The NAR Conference was a great opportunity to learn about new tools and innovative ideas to service our clients and grow our business.