Should I take the Sarasota Association of Realtors to ICANN?
Posted by John Allen on Wednesday, October 22nd, 2008 at 3:12pm.
Most people that follow the online real estate community know about the case of the Sarasota Association of Realtors (SAR) vs. one of its members Marc Rasmussen. If you are not up to date on the case, take a moment and visit the link above. There are many outraged real estate bloggers posting about this injustice. In this post, I want to bring to light the Sarasota Association's infringement on my brand name and trademark.
BuySarasota.com vs. Time2BuySarasota.com
It is interesting that the "SAR CEO" was quoted in several blogs and social networking websites. Regarding the case against TheSarasotaMLS.com, she said that it was "in the best interest of the membership of SAR and of the public that SAR protect its rights in the trademark."
Last year, I was asked by the SAR to be part of the Time2Buy campaign committee. The campaign was designed to educate consumer on the buying opportunities in the Sarasota real estate market. My website had recently won the 2007 CNBC International Property Awards - Best Website USA. They heard about the award and said they wanted someone with a knowledge of Internet Marketing on the committee. I thought it would be a good opportunity to contribute and I agreed to participate.
SAR Used My Domain
In my first meeting, I quickly learned that the Sarasota Association of Realtors had registered the domain - Time2BuySarasota.com. I was a little shocked when I heard this. I have worked hard for many years to promote my website www.BuySarasota.com . Every person on that committee knew about my website. No one from SAR ever asked me for permission or if it was ok with me. It was obvious that they were trying to feed off of my unique name and wide brand exposure. They have used it in all of their marketing efforts including print, TV and online. I have used BuySarasota.com in all of my marketing efforts for years. It is MY brand. I even have a Florida Trademark on the term "BuySarasota.com."
I Never Raised an Issue With SAR
Even though I was upset with SAR using my domain, I let it go because I figured that the campaign was good for all Sarasota Realtors. I put my interests below those of the SAR members. It just seemed like the right thing to do at the time. SAR's action against Marc Rasmussen have made me rethink my decision regarding their infringement.
Yesterday, the SAR decided to do a 301 permanent redirect from Marc Rasmussen's old domain thesarasotamls.com to their website sarasotarealtors.com. The result will be that they will soon start enjoying top rankings from all of Marc Rasmussen's hard work. Their rankings have already started to improve. If they are just "protecting its rights in the trademark," why do the 301 permanent redirect? The answer - to gain thousands of links pointing at the SAR website. Could this be the real motivation behind their actions?
This action really made me mad. It seems that the SAR had no problem infringing on my rights. It is the old "Do as I say, not as I do." It is complete hypocrisy.
My Questions
- Should I schedule a hearing with ICANN over the Sarasota Association of Realtor's use of my domain and trademark?
- Should I just let it go?
24 Responses to "Should I take the Sarasota Association of Realtors to ICANN?"
Posted on Wednesday, October 22nd, 2008 at 3:57pm.
Posted on Wednesday, October 22nd, 2008 at 4:08pm.
Even if that wasn't the case these thieves deserve to have a taste of their own medicine.
Posted on Wednesday, October 22nd, 2008 at 4:08pm.
Posted on Wednesday, October 22nd, 2008 at 4:41pm.
That is what we call our area. Ann Arbor Area so as not to exclude any of our outer counties. I was surprised it was available.
I think everyone should check their cities and see what is available. I look at AnnArborMLS and it taken it is a splog site.
Posted on Wednesday, October 22nd, 2008 at 6:03pm.
Posted on Wednesday, October 22nd, 2008 at 6:03pm.
They are an embarrassment to our trade and should be removed from office.
If I somehow receive those email addresses I will make sure they make the rounds :)
Posted on Wednesday, October 22nd, 2008 at 6:03pm.
Posted on Wednesday, October 22nd, 2008 at 6:03pm.
Posted on Wednesday, October 22nd, 2008 at 6:36pm.
Posted on Wednesday, October 22nd, 2008 at 6:42pm.
Posted on Wednesday, October 22nd, 2008 at 7:09pm.
Posted on Wednesday, October 22nd, 2008 at 7:24pm.
The 301 sure makes it look like they were after the links and authority of the domain.
Posted on Wednesday, October 22nd, 2008 at 7:29pm.
go get them.
Posted on Wednesday, October 22nd, 2008 at 11:09pm.
From an old TX trainer who's heart is still in Florida!
Posted on Wednesday, October 22nd, 2008 at 11:09pm.
I WOULD GO AFTER THEM AT ICANN. What's good for the Goose is good for the Gander.
Posted on Wednesday, October 22nd, 2008 at 11:09pm.
Posted on Thursday, October 23rd, 2008 at 6:28am.
More than anything you need to get Morgan's post, John Allen's post and the more controversial http://www.ebaspace.com/2008/10/19/the-sarasota-mls/ with its photoshopping to the local Sarasota papers and radio stations because this is a great and dramatic story for them and will hold SAR's reputation to the fire of public opinion and lead to great business for Marc Rasmussen.
John, my friend, you are in a position to really get attention by the media with this situation if you move forward and in so doing to get the redirect flowing back to Marc's current site after he spent perhaps $10,000s-100,000 on it along with 100s of hours of work which is being stolen by the SAR with their takeover and especially their redirect.
Posted on Thursday, October 23rd, 2008 at 7:24am.
Posted on Thursday, October 23rd, 2008 at 11:44am.
I'm sure they'll be in a tizzy but in time it will redirect to Marc, SAR, obviously by their actions, is game for that "game".
Posted on Saturday, October 25th, 2008 at 1:03pm.
Posted on Saturday, October 25th, 2008 at 1:03pm.
Posted on Friday, October 31st, 2008 at 11:46am.
Posted on Friday, October 31st, 2008 at 11:46am.
Their tactics are becoming readily apparent.
Thanks for posting this, John
Best;
Eric
Posted on Wednesday, October 22nd, 2008 at 3:30pm.