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Sarasota Home Selling Marketing Plan

Selling a home in today's competitive Sarasota FL real estate market requires effective marketing strategies and the resources to implement them.

Our Residential Marketing Plan assures your property maximum exposure with full-color property brochures, consistent advertising and direct mailings, property tours and Open Houses, and one of the most widely-visited real estate websites in Sarasota Area.

Step 1: Prepare Your Property For Sale

  • Understand your real estate goals
  • Establish a competitive and strategic price for your home
  • Identify profitable home improvement opportunities

Step 2: High-Impact Marketing Materials

  • Professional, high-quality digital photography of your home
  • Full-color property brochures of your home
  • Full-color postcards of your home
  • Distributed at showings, open houses, public venues, and direct mail

Step 3: State of The Art Technology

  • Immediately place your home on Sarasota Multiple Listing System (MLS)
  • Immediately list on and National sites like
  • Leverage our in-house systems for fast-response marketing
  • Email marketing to the top producing Sarasota Realtors and prospects.

Step 4: Consistent Media Advertising

  • Major local and community newspapers
  • Consumer and industry magazines and journals

Step 5: Showings and Open Houses

  • Help you prepare your home for showings
  • Provide high-impact marketing materials
  • Schedule your home for an open house

Step 6: Follow-up Quickly and Consistently

  • Immediately respond to all leads
  • Encourage serious buyers to make serious offers
  • Facilitate the closing process to ensure a successful, competitively priced, stress-free sale